I wonder if it annoys Apple that they did all this engineering work to add cellular to the Apple Watch just to see carriers charge so much a month that almost no one uses the capability. Almost everyone I know doesn’t want to pay 10+ a month for the few times a month their watch is out of range from their phone.

I think there is a middle ground where you could pay as you go with data, calls, and texts that would appeal to many more users.

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